1990 Ford NASCAR "Baby Ruth Car"

In 1990, Bill Davis Racing built a NASCAR Bush Grand National Ford Thunderbird race car that ultimately became known as the "Baby Ruth Car." The car was driven by Jeff Gordon during the 1991 and 1992 seasons. At the wheel of the car, Gordon finished 11th overall in standings during his first full NASCAR season and received Rookie of the Year honors.

A four-time Winston Cup champion, Gordon is currently an announcer for Fox NASCAR and a top executive for Hendrick Motorsports. Gordon completed three career Grand Slams and won a total of sixteen "Crown Jewel races" (Daytona 500, Talladega 500, Coca-Cola 600, and Southern 500) - both accomplishments are all-time records. He is third on the all-time Cup wins list with 93 career wins, while holding the record for the most wins in NASCAR's modern era. Gordon was inducted into the NASCAR Hall of Fame in 2019.

Our founder Mel Martin purchased the "Baby Ruth Car" in 2002 at a classic car auction in Scottsdale. The vehicle — which is signed by Gordon — was certified to be authentic as raced with the original engine and driveline and it remains that way today. Mel donated the car to the museum bearing his name.