Sometimes auto designers just have to make a bold leap. In a perfect world, that leap excites buyers and leads to big sales. But more often, that bold move is greeted with a yawn or, worse yet, boos. The 1973 Buick Riviera took a bold leap with a massive boattail, but it didn’t have the intended effect.
In this edition of Automotive Revolution, Rick DeBruhl highlights the styling and history of this polarizing generation, from the distinctive “boat-tail” rear to the safety features like the 5 mph front bumper. Explore the mechanics of the 455 cubic inch engine and the luxury interior features that defined this model year.
Only 34,080 Buick Rivieras were produced in 1973 and the original price of this car was approximately $6,800 as equipped. This beautiful and rare car in our collection has fewer than 45,000 original miles! It sports a massive 455 cubic-inch V-8 engine making 315 horsepower and mated to a 3-speed automatic transmission, all sitting on a 122-inch wheelbase.
Check this classic out the next time you are at the Martin Auto Museum.