The Buick Reatta seemed like the right car at the right time. So why did it fail?
In this segment of Rick DeBruhl’s Automotive Evolution, let’s take a look back at a very interesting experiment in the world of Buick, and specifically the Buick Reatta – a luxury coupe designed to compete with the Mercedes-Benz SL.
Rick discusses the car’s design, engineering, and marketing, highlighting its unique features and the challenges it faced in the market. He also explores the reasons why the Reatta ultimately failed to achieve its goals.
This 1991 Buick Reatta Convertible is powered by a 3.8-liter LN3 Buick V-6 engine making 170 horsepower and mated to a 4-speed 4T60-E automatic transmission. Only 305 Reatta convertibles were produced in 1991.
Be sure to see this classic the next time you are at the Martin Auto Museum.