The Collection

Muscle & Speed / 1960–1979

1968 Pontiac Firebird Convertible

No. 134 of 207

The Pontiac Firebird is an American automobile that was built and produced by Pontiac from the 1967 to 2002 model years. Designed as a "pony car" to compete with the Ford Mustang, it was introduced on February 23, 1967, five months after GM's Chevrolet division's platform-sharing Camaro. This also coincided with the release of the 1967 Mercury Cougar, which was Ford's upscale version of the Mustang.

The first-generation (1967-1969) Firebird had characteristic Coke bottle styling shared with its cousin, the Chevrolet Camaro. Announcing a Pontiac styling trend, the Firebird's bumpers were integrated into the design of the front end, giving it a more streamlined look than the Camaro. The Firebird's rear "slit" taillights were inspired by the 1966-1967 Pontiac GTO. Both a two-door hardtop and a convertible were offered through the 1969 model year. Originally, the car was a "consolation prize" for Pontiac, which had desired to produce a two-seat sports car based on its original Banshee concept car. However, GM feared this would cut into Chevrolet Corvette sales, and gave Pontiac a piece of the "pony car" market through sharing the F-body platform with Chevrolet.

Modifications for 1968 included the addition of federally-mandated side marker lights: for the front of the car, the turn signals were made larger and extended to wrap around the front edges of the car, and on the rear, the Pontiac (V-Shaped) Arrowhead logo was added to each side. The front door vent-windows were replaced with a single pane of glass and Astro Ventilation, a fresh-air-inlet system.

1968 Pontiac Firebird Convertible — museum photo

L76 350 cubic-inch H.O. V-8 engine

320 horsepower

3-speed Turbo-Hydamatic transmission

108.1-inch wheelbase

Only 16,960 Firebird convertibles produced in 1968

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