From Nowhere to Everywhere, The Rise of Plymouth in 1928

In 1928, Chrysler took a bold step into the low-priced car market with the brand-new Plymouth. Competing head-to-head with Ford and Chevrolet, the first Plymouth offered surprising innovation at an affordable price. With four-wheel hydraulic brakes and solid engineering, it proved that value didn’t mean compromise. This video tells the story of how the 1928 Plymouth launched a brand that would last for generations.

Published

November 14, 2025

Written by

Rick DeBruhl